When you consider that Facebook generated ad revenue of $6.24 billion this quarter alone, it’s pretty clear that there’s money to be made in digital marketing. Problem is that this young industry is changing so quickly that it’s difficult to keep track …

Do you really need a marketing plan?

Facebook Launches Campaign Planner for Facebook and Instagram: Facebook rolled out Campaign Planner, “a standalone tool for media planners to draft, compare and share media plans using reach and frequency buying across Facebook and Instagram.” Facebook …

Begley: Tips for playing the fame game in business

“Their marketing seems effortless. They may not have made a cold call in years, they may not spend a dime on advertising, yet somehow they’re regularly featured in newspapers and magazines, and their owners or executives get to speak at conferences.

How to do Facebook Carousel ads right

In this guest post, Chris Reed suggests that LinkedIn’s Power Profiles, recently launched for marketing and advertising in Hong Kong and Singapore, are designed to promote their association with executives who work for multinationals, and ignore SMEs …

How to Pivot Your Social Media Strategy to Support Account-Based Marketing

Marketo provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships.

How to do Facebook Carousel ads right

In this guest post, Chris Reed suggests that LinkedIn’s Power Profiles, recently launched for marketing and advertising in Hong Kong and Singapore, are designed to promote their association with executives who work for multinationals, and ignore SMEs …

How to see all the Facebook Live video that’s happening around the world

In April, Facebook said it would add a Live tab to its mobile app’s home page for people to browse for broadcasts that wouldn’t likely appear in their news feeds.

Cannabis Marketing Lessons from MozCon 2016

In Part One of my three-part recap, I covered how cannabusinesses can use reputation marketing to their advantage. Today, I’ll go over some personalization marketing tips that can help improve people’s perception of companies operating within the adult …

Content Marketing Tips Straight From the Experts

Since then, a lot of material has been shared involving content marketing tips from experts. Let’s look at … Facebook expert Mari Smith backed this up saying content marketers should aim for making their audience “look good” when they share their …

NCET Tech Tips: 3 ways digital marketing is evolving

With most purchases, mobile comes first. Users spend most of their online time on mobile devices, with more than 91 percent of Facebook usage on mobile. This means digital marketers need to consider second screens as primary vehicles when developing …

NCET Tech Tips: 3 ways digital marketing is evolving

With most purchases, mobile comes first. Users spend most of their online time on mobile devices, with more than 91 percent of Facebook usage on mobile. This means digital marketers need to consider second screens as primary vehicles when developing …

iCrossing’s Chief Content Officer Says There Are Too Many Branded Content Players

And I think the reason is that [brands say], “Instead of doing campaign-based programs, what we’d rather do is work with a few agencies or publishers and actually create a long-term marketing plan where we’re building audiences.” … To give you a …

Here’s What You Need to Know if You’re Visiting Thailand

Almario Mungcal, marketing director at Le Méridien, a high-end hotel in the beach resort of Phuket, tells TIME that the hotel has canceled nightly entertainment shows, postponed the launch of its conference center, and given its in-house band a two …

Virginia Department of Health launches countdown to help tobacco users quit

smoking The Virginia Department of Health is helping tobacco users get ready to quit by sharing tips and resources during “Countdown to Quit Day.

4 Tips to Influence Buyers and Win Social Referrals

Seasoned marketing managers constantly use coupons as a tool to increase purchases and referrals and influence purchase intention.

Here’s What You Need to Know if You’re Visiting Thailand

Almario Mungcal, marketing director at Le Méridien, a high-end hotel in the beach resort of Phuket, tells TIME that the hotel has canceled nightly entertainment shows, postponed the launch of its conference center, and given its in-house band a two …

Welcome to the second age of social

For advertisers in Southeast Asia, Facebook’s Carousel ads are an increasingly common way to reach mobile users. Jenifer Ooi has five tips for how to get them right. … for Southeast Asia’s increasingly mobile-first population. Here are some design …

Cannabis Marketing Lessons from MozCon 2016

In Part One of my three-part recap, I covered how cannabusinesses can use reputation marketing to their advantage. Today, I’ll go over some personalization marketing tips that can help improve people’s perception of companies operating within the adult …

Content marketing is not just writing blogs

I believe in promoting content without spending money on paid promotions on Facebook and Google. If you have a good story to tell, it will be spread organically by people.

5 Tips for Building a Billion Dollar Business

“Growing a billion dollar business requires a leader who inspires, a great product, a willingness to evolve and a determination to win,” said Mark Stevens, author of Your Marketing Sucks and CEO of MSCO, a global marketing and management consultancy.

Holiday Marketing Without the Heavy Markup: 11 Tips for Seasonal Marketing on a Budget

In honor of the seven days of Kwanzaa, the eight days of Hanukkah, and the 12 days of Christmas, we proudly present our 11 tips for holiday marketing on a budget. (We picked 11 so no holidays feel slighted and to still give you as many tips as possible …

Digital marketing enthusiast? Here’s 5 must read books for you

Are you someone who is trying to figure out the buzzing art of digital marketing? Or, even otherwise, are you looking to make a great career in the realm of digital marketing? Either case, take a look at these indubitably exceptional reads on digital …

http://rock.ly/zepxu

5 Important B2B Content Strategy Lessons That Will Shape How You Use Social Media

What is more, we have content marketing examples that show what works on Facebook. B2B companies need to focus on more practical information – the articles that show useful tips and how-to information. Let’s say you’re a B2B company that specializing …

Holiday Video Marketing

For example, food brands can post the full recipe from their holiday video marketing, listing ingredients, measurements, cook times and tips. Ask viewers … Don’t! Consumers spend three times as long watching Facebook Live videos as they do regular …

3 Tips to Marketing Your Photography Brand on Instagram

Facebook, Snapchat and Twitter still have their virtues, but Instagram has always felt like a natural fit for photographers wanting to display their craft in the most beautiful and engaging way possible on social media.

8 Ways To Boost Sales Using Social Media This Small Business Saturday

On Facebook, Twitter and Instagram, use the hashtag #ShopSmall to allow customers to easily find information about your business and to alert them that you’re participating in Small Business Saturday.

ShopSmall

Doing business in the digital world includes the good, the bad, the ugly

When I began writing for this column back in the early 2000s, it was titled “Marketing Matters” and it included advice, tips and best practices for marketing small businesses, giving them a heads-up in a vast, impersonal and often inexplicable new …

BA launches new personla online BOTler

For customers looking to fly to London and start engaging with the British Airways BOTler for tips and more, visit M.me/BritishAirways to be directed to the British Airways BOTler on Facebook. Alternatively … By launching the British Airways BOTler …

5 Marketing Avenues to Increase Your Startup’s Market Share

… to Increase Your Startup’s Market Share. These major tips will help your business attract new customers, retain old ones and continue to grow.

5 Marketing Avenues to Increase Your Startup’s Market Share

That is what digital marketing can bring to the table for business startups. Social media platforms like Facebook, LinkedIn, Twitter, Google Plus, WhatsApp, YouTube, Pinterest and Instagram to mention a few, are vital and effective in advertising ones …

6 tips for defeating writer’s block and enhancing SEO

… as optimized as possible for search engines. Read on for tips on how to combat writer’s block and beef up SEO at the same time.

How To Promote Your Freelance Business With Facebook Ads

… ran his successful Facebook marketing campaign, he also used Facebook Custom Audiences, and you should do the same.

6 tips for defeating writer’s block and enhancing SEO

… as optimized as possible for search engines. Read on for tips on how to combat writer’s block and beef up SEO at the same time.

10 Tips on How to Boost your Brand Recognition through Social Media

There are no two ways about knowing how well you are doing with your marketing efforts; you must track the available statistics on the movement of your brand awareness level.

Number crunching with Guy Marson from marketing data science company Profusion

That involves anything from making a digital marketing campaign more effective, determining consumer sentiment through Tweets, Facebook mentions and contact centre data, through to finding the next big trend using blogs, social media and search data.

Epson Continues Partnership with CNBC’s ‘The Profit’ to Bring Small Business Tips and Technology to

We are pleased to be partnering with CNBC and ‘The Profit’ for the second year in a row to continue bringing innovative technology to the business community,” said Agustin Chacon, vice president, International Marketing, Epson. “By utilizing cartridge …

Black Friday Marketing Campaign Strategies

Right up there with email marketing for one of the top Black Friday marketing strategies is social media, specifically Facebook Offers. If you’re not using a … What are your go-to tips for a successful holiday and black Friday marketing campaign …

How I Use Facebook Groups To Grow My Business

Eleven months after I started my own business, I found myself fully booked and in a position to pay myself a salary equal to what I was making as a VP at the marketing agency I’d left. And I owe virtually all that success to tapping the power of …

Marketing/Social Media 3 tips to encourage word of mouth marketing today

Before the days of social media – before viral videos and sponsored ads – was the natural social interaction between consumers: the recommendation of a product or service from one person to the next.

Smart Marketing Tips for New Restaurants

As you consider various marketing vehicles, keep this in mind: Research conducted by the National Restaurant Association (NRA) reveals that word of mouth is still the best method of advertising.

Number crunching with Guy Marson from marketing data science company Profusion

That involves anything from making a digital marketing campaign more effective, determining consumer sentiment through Tweets, Facebook mentions and contact centre data, through to finding the next big trend using blogs, social media and search data.

Six Tips For Broadcasting Your Business Using Facebook Live

As a marketing expert, I believe now is a better time than ever for businesses to jump on the Facebook Live bandwagon.

5 Effective Content Marketing Tips for Consultants and Service Providers

… to establish yourself as a niche expert. To get a better idea about the needs of your audience, use Google Trends or discussion platforms like Quora or other industry specific forums and Facebook Groups where people share their problems and seek …

Marketing/Social Media 3 tips to encourage word of mouth marketing today

Before the days of social media – before viral videos and sponsored ads – was the natural social interaction between consumers: the recommendation of a product or service from one person to the next.

3 Tips to Marketing Your Photography Brand on Instagram

Facebook, Snapchat and Twitter still have their virtues, but Instagram has always felt like a natural fit for photographers wanting to display their craft in the most beautiful and engaging way possible on social media.

15 Tips for Growing a Long-Lasting Contractor Business

Unlike what strictly online businesses do, though, you should also focus on marketing your business locally. Start by making sure … newspaper forum. And, don’t be afraid to spend a couple of bucks advertising your business on social networks like …

Accedian Partners With Facebook in Telecom Infra Project (TIP)

29, 2016 /PRNewswire/ – Accedian, the end-to-end network performance experts, announced today that it has joined the Facebook-backed Telecom Infra Project (TIP) as a member focused on assuring high-quality internet connectivity through affordable …

http://rock.ly/2iog7

5 tips for developing interpersonal trust in your marketing department

It’s also true that some people tend to be more emotional, while others are more logical. Developing strong interpersonal trust in your marketing department requires you to treat people fairly in a way that respects both the emotional and logical …

Overcoming the biggest small business online marketing challenges

In recent years, online marketing has become an increasingly popular and effective tool for businesses to grow, engage and retain customer bases.

Top tips: 3 unconventional holiday marketing tactics to help you stand out

Starting this year, Facebook made it possible for all retail brands to sell directly from their respective pages via Buy Now buttons.

http://rock.ly/lz-25